Your unique selling proposition is a combination of several key elements. First, it involves a deep understanding of your customer and their specific problems. Second, it requires a profound knowledge of your products or services, striving for excellence in this regard. Additionally, your advantage lies in possessing insights about other industries that your customer may lack, due to your exposure to a wider range of businesses. Lastly, and perhaps most importantly, it hinges on your imaginative ability to create novel solutions and ideas to address your customer’s challenges. By excelling in these areas, you can significantly enhance your success and be a lateral thinker in your approach