Best Audience: Corporate events, Associations, Annual Conferences, Meetings, Leadership Events
The sales environment has changed – more often than not several people have an influence on the buying decision eg purchasing, IT , department head, digital etc.
The sales role has also evolved from a transactional focus to consultative. Buyers want trusted advisors, not product reps.
Meanwhile with attention spans shortening and competition increasing, making your message stick is a massive challenge.
But amidst all the changes, one thing remains the same –any successful sales campaign has to be based on one key building block – delivering quality attention to customers and co-workers. Attention is the most powerful sales drug in the world with no side effects.
So no need to tear up the book and rewrite the rules, the basics are and will always be the same – authentic attention guarantees engagement which guarantees sales.
Kevin Kelly understands the challenges more than most as over the past two decades he has sold cross cultures and across industries. He intimately understands the power of Attention to engage customers and convert them into advocates.