In this short video, I suggest a change in strategy for leaders worldwide. Instead of spending all a leader’s time on trying to get employees to buy into the company story, an equal amount should be spent connecting with employee’s stories. It is key to employee engagement. When you connect with their story, you get their full attention. As we have highlighted in a past blog The Attention Deficit Marketplace – the facts! – Kevin Kelly Unlimited – this is the challenge in a very noisy world.