In this video, Tim Sanders is at motivational speaker Kevin Kelly’s Sell Your Story conference and discusses the impact of market changes on prospects, emphasizing the importance of speed in decision-making. They share findings from a study of 186 cases, highlighting those increasing perspectives in deal teams enhances problem-solving efficiency. Specifically, adding a second perspective, like marketing, increases the chance of solving sales issues by 50%. Introducing a third perspective, such as sales, marketing, and customer service, doubles the probability of finding solutions and advancing deals. The key takeaway is that diverse viewpoints significantly improve problem-solving and decision outcomes in complex business scenarios.