Tag Archives: sales

Package that experience

“Experience is the brand.” C.K. Prahalad To stand out from the crowd and catch (and hold) your customer’s over-stimulated attention you have to attach a memorable experience to your product or service. Adidas stores provide running tracks where people can … Continue reading

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Sales basics!

Some stories are worth sharing! Most visitors to the site will know that I am a very passionate Liverpool Fan. So you can imagine my reaction when the question below was posed to me recently by a Cable sales person. … Continue reading

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