In this video, speaker Tim Sanders says at motivational speaker Kevin Kelly’s Sell Your Story conference that Deal storming is a seven-step process. You’re taking brainstorming concepts and making them relevant to your sales challenges. You qualify the opportunity that is worthy of collaboration, meaning worthy of pulling other people off their jobs. Sanders then advises to get your team organised around a big mission. Then brainstorm around the sales challenge. Normally success comes after you combine two average ideas highlighted in the session. Fascinating insight into how to create a team that brings sale success.