Cost Leadership – delivering real value to customers.
Pursuing a strategy of exceeding customer’s expectations at all interfaces – probably the only way left to attract a shrinking target audience. In the past, I advocated a strategy of constructive paranoia – act as if your customer were leaving your business – no act any more; it is happening.
Meeting and learning from pain – remember Kahlil Gibran’s famous words, “pain is the breaking of the shell that encloses our understanding.â€
Similar to my own journey which brought me from high income to low income and back as I chose to follow my bliss, and develop a business as a motivational speaker; expect to be stirred and shaken but also stronger as a result of your trip.
Employee Focus – more opportunity to tap into the innate potential of your most important intangible asset. Start by asking them for their ideas for your organisation. One idea a week would transform your workplace.
A little more time for self reflection – remember Stanford Business School Advisory Committee asserts that self awareness is the most important attribute for a leader to develop.
Embrace the journey.

