The blindfold effect

“I want to be able to blindfold a person, set him down in a BMW and have him know it’s a BMW by the feel of it.”

Helmut Panke, former chairman of German automaker BMW.

Hotel, coffee shop, restaurant owners – would you be able to do a successful blindfold test on your target audience – get a group of people, blindfold them, place them in your lobby or coffee shop and ask them where they are, what they are experiencing and so on …….

Imagine being able to create a unique customer experience that a client, blindfolded or not, will instantly recognise as yours! In the current attention deficit society in which we live; this should be every marketer’s goal. People buy experiences, not things.

Find out why so many have recruited him as a keynote speaker in Europe, Asia and the US.

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Timeless business strategy

Concentrate on creativity. It is critical for any entrepreneur to maximise creativity and to build an atmosphere that encourages people to have ideas. That means open structures, so that accepted thinking can be challenged.
Be passionate about ideas. Entrepreneurs want to create a livelihood from an idea that has obsessed them; not necessarily a business, but a livelihood. When accumulating money drives out the ideas and the anger behind them, you are no
Make the most of the female element. Companies as we know them were created by men for men, often influenced by the military model, on complicated and hierarchical lines and are both dominated by authoritarian principles and resistant to change. By setting up their own businesses, women can challenge these models and will be welcomed by customers for doing so.
Believe in yourself and your intuition. There is a fine line between entrepreneurship and insanity. Crazy people see and feel things that others do not. But you have to believe that everything is possible. If you believe it, those around you will believe it too.
Have self-knowledge. You do not need to know how to do everything, but you must be honest enough with yourself to know what you cannot provide yourself.

Anita Roddick (founder of Body Shop)

Find out why so many have recruited him as a keynote speaker in Europe, Asia and the US.

Continue reading this article »