Timeless business strategy

Concentrate on creativity. It is critical for any entrepreneur to maximise creativity and to build an atmosphere that encourages people to have ideas. That means open structures, so that accepted thinking can be challenged.
Be passionate about ideas. Entrepreneurs want to create a livelihood from an idea that has obsessed them; not necessarily a business, but a livelihood. When accumulating money drives out the ideas and the anger behind them, you are no
Make the most of the female element. Companies as we know them were created by men for men, often influenced by the military model, on complicated and hierarchical lines and are both dominated by authoritarian principles and resistant to change. By setting up their own businesses, women can challenge these models and will be welcomed by customers for doing so.
Believe in yourself and your intuition. There is a fine line between entrepreneurship and insanity. Crazy people see and feel things that others do not. But you have to believe that everything is possible. If you believe it, those around you will believe it too.
Have self-knowledge. You do not need to know how to do everything, but you must be honest enough with yourself to know what you cannot provide yourself.

Anita Roddick (founder of Body Shop)

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0peration Exceed – challenge

Contemplate how you can exceed customers expectations at all interaction points with the organisation – contemplate, then act. Remember action precedes excellence.

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Attributes of the New Entrepreneur Part 1

Attributes as highlighted in Irish Entrepreneur Magazine January 2009

1. Clarity

A decade ago, research showed that most people were being hit with over 3,000 marketing messages a week. Today, according to Yanklevich research, that figure has increased to 5,000 a day. Add to this that most people make an impression of your people or company within microseconds and the opportunity to impress is very limited.

Bottom line: it is an extreme challenge to get your message across and make a positive impression.

Thus the need for crystal clear clarity. Not only must you know the following, your internal and external customer must also know:

What business are you in……specifically?

What is unique about your service/product?

What is your vision for the organisation?

What are your and the company’s values?

What is your organisations role in the community?

Kevin Kelly is an Internationally Acclaimed Motivational Speaker and Best Selling Author.

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