The New entrepreneur is a risk taker by nature. Their tolerance/embracing of risk is seen in many ways.

Intuitive: They follow their gut, the ultimate compass, appreciating that knowledge will always give them enough reasons not to act.

Early adopters of new technology: Websites are old news. Web technology is now approaching its third life, tweeting its way to the top! The new entrepreneurs realise that the marketing model has moved from mass to viral. Community is king in their world!

Change, change, change! They change when they are ahead: they act, rather than react.

Insatiable appetite for knowledge: They pay more than lip service to empowering their people, realising that the old management model is out of date.

3.Creative

Creative – what?
Recently, Columbia University profiled the major breakthrough companies in the US in the past few years. 88% of the companies were the result of “exceptional execution” of an ordinary idea and just 12% were due to innovations/inventions. Honouring this, creative people are those that focus on “exceptionalising” their product/service or indeed delivering minor improvements on an ongoing basis. Thus creativity is everybody’s business, not just the domain of the R and D.
As technologies are converging and developing, a competitive advantage is more challenging. The focus is on tapping into the idea pool of the staff. In the new entrepreneur’s organisation, staff contribute at minimum an idea a month. There is a structure in place to request and harvest the ideas – internal blogs etc. In time the ideas/improvements deliver a competitive edge in the marketplace.

Kevin Kelly is an Internationally Acclaimed Motivational Speaker and Best Selling Author.
As published in The Irish Entrepreneur

1. Clarity

A decade ago, research showed that most people were being hit with over 3,000 marketing messages a week. Today, according to Yanklevich research, that figure has increased to 5,000 a day. Add to this that most people make an impression of your people or company within microseconds and the opportunity to impress is very limited.

Bottom line: it is an extreme challenge to get your message across and make a positive impression.

Thus the need for crystal clear clarity. Not only must you know the following, your internal and external customer must also know:

What business are you in……specifically?

What is unique about your service/product?

What is your vision for the organisation?

What are your and the company’s values?

What is your organisations role in the community?

Kevin Kelly is an Internationally Acclaimed Motivational Speaker and Best Selling Author.