S is for sophisticated customer, a person who knows the difference between a genuine and artificial sales approach.

A is for Authentic and Attitude. If you approach every sales situation with the right attitude, where your focus is on providing the customer with real value; you are half way there.

L is for listening. Remember customers crave for attention, so active listening will help build rapport. Some of my greatest contracts as a motivational speaker, and marketeer in the past were secured by a 95% listening/ 5% talking approach.

E is for providing the customer with a real experience. When you are competing with thousands of aliens for a person’s attention, you will need more than raw facts to secure the deal. Like all good companies build experience into the brand. Being a motivational speaker it is incredibly important that my events are more than just a talkshop; they are a true experience for participants.

Success will be down to the person learning from every interaction, and not repeating failed patterns of the past. Warning – don’t fall into the insanity loop where you continue to repeat the same pattern over and over again expecting a different result!