I enjoyed the buzz and challenge of addressing Ireland’s top retailers at the Retail Excellence Conference recently –here are some of the thoughts I shared:
The Leader is the culture creator – one that empowers or disempowers internal or external customers – thus real progress starts at the top.
In the current attention deficit society in which we reside, not forgetting of course the more challenging times; we need to move from the old transaction model of sales to an emotional interchange – make it memorable or watch your message get lost in space.
Leaders need to think differently on how to build sustainable long term relationships pondering such questions as “How can I get business for my client?”
There is no room for lack of engagement or passengers in the new selling organisation.
We need to be able to deal with a buyer’s best friend – their mobile phone!
The secret to engagement is in a persons DNA – Do Need Attention.
It is ironic how we spend so much money attracting clients to our premises and then underwhelm them with our levels of customer service while there.