Some stories are worth sharing!
Most visitors to the site will know that I am a very passionate Liverpool Fan. So you can imagine my reaction when the question below was posed to me recently by a Cable sales person.
Initially allow me to set the scene.
“Hi, my name is -. I was wondering were you a sports fan?”

“Yes,” I replied; “you obviously are aware that I have your sports package.”
“Do you follow football?” she further enquired.
“Yes, I am a Liverpool Fan.” I enthusiastically responded.
“How would you like to buy the Manchester United Channel?” she added.
“What? Are you joking?” I enquired.
“You will be able to see all the pre-season matches,” adding her killer line!
It transpires the sales girl was from Australia and didn’t know anything about football in her own words.

Most definately a sales training opportunity in that organisation!

Basics – Know thy customer – Know thy product – Listen, people are telling you everything you need to know!