Vision – where are we going? It is impossible to inspire confidence in your target audience if people dont have a vision of where they are going. All they are getting at the moment is a daily diet of “potential cuts.”
Responsibility – When it is obvious that what you did is completely wrong, take responsibility, admit your transgressions, be contrite, take corrective action and resign. Stop treating the people of this country as idiots – they know that ” friends don’t give loans and strangers gifts” and so on.
Leaders lead!
Stop following the crowd and make a difference. How many politicians have sat by and watched one scandal unfold after another and hadn’t the courage or leadership skill to highlight the inappropriate behaviour.

Communication is key – in tough times it is incredibly important that you tell the people where it is at, where it is going and so on.
Be authentic – it is strangely the new language in town – in reality it should have always been the only language. Honesty and integrity are the new buzzwords because we have seen how far we have went with spin and popcorn.