1. Communication Excellence – everybody understands:

“Great leaders are almost always great simplifiers, who can cut through argument, debate and doubt, to offer a solution everybody can understand.”

2. Belief – the Leadership Drug:

“Perpetual optimism is a force multiplier.”

3. People, then profits:

“Organisation doesn’t really accomplish anything. Plans don’t accomplish anything either. Theories of management don’t much matter. Endeavours succeed or fail because of the people involved. Only by attracting the best people will you accomplish great deeds.”