Over the weekend a colleague of mine told me a story about this professor who was swimming au naturel in the sea.

As he was making his way back to his clothes, to his horror he spotted a group of students coming his way on a boat.

He grabbed his towel….what did he do next?

Put the towel over his face! Good ..different thinking!

In 1991 in Vancouver, Howard Schultz decided to do the unthinkable, and open a new coffee shop across the road from one of its most profitable Starbuck’s outlets. It was a massive success.

What is not so unimaginable, yet must be enshrined into every company culture is the following motto – change when you are ahead. If you dont, you will be soon out of business.

So the message is clear for entrepreneurs, leaders – think and do differently today!