In the modern company, the lines of demarcation between the various sections in any organisation are becoming blurred. Forward-thinking companies have long recognised that every member of staff is actually a sales person. But what if every member of staff was also part of the Creative Team?
As technologies converge, it is becoming increasingly challenging to develop a competitive advantage within the marketplace. Your creative team could be the catalyst for finding that unique advantage.
Be aware that you are not just looking for the wow factor you are looking to identify even minor improvements. Over time these can turn into a revolution, as asserted by Katsuaki Watanabe, Toyota President.
There is no genius in our company. We just do whatever we believe is right, trying every day to improve every little bit and piece, but when 70 years of very small improvements accumulate, they become a revolution.
(Excerpt from Get Real – new ebook now available.)