” We are very comfortable being misunderstood – that is a core competency.”

 ”Look everytime we do something new, we get criticised. Its fine . The corollorary is you rarely get criticised for acts of ommision, yet the biggest mistakes companies make are what they should have done and failed to do.”

 Jeff Bezos, Amazon.com

 ………..all great ideas start in a majority of one – Be that one, take that narrow path.