Action 2
Rent-A-Crowd
Why not have your own Rent-a-crowd session to generate new ideas for your business? This involves inviting a small group from diverse backgrounds to come up with new ideas, potential improvements etc. You could create a panel of local business people who agree to brainstorm around all the participating company projects. Another option could be to invite a group of young people in for an idea generation session  you will be pleasantly surprised by the positive outcome.
The rules are simple: every idea and opinion is noted and honoured regardless of how ridiculous it may seem. This allows free flow and potential association.
Based on my own experience I have found that my most creative schemes came from some weird and wonderful suggestions from my advisors.
Remember creativity happens where different ideas meet.
Every child is an artist. The problem is how to remain an artist once he grows up. Pablo Picasso