Attributes as highlighted in Irish Entrepreneur Magazine January 2009

1. Clarity

A decade ago, research showed that most people were being hit with over 3,000 marketing messages a week. Today, according to Yanklevich research, that figure has increased to 5,000 a day. Add to this that most people make an impression of your people or company within microseconds and the opportunity to impress is very limited.

Bottom line: it is an extreme challenge to get your message across and make a positive impression.

Thus the need for crystal clear clarity. Not only must you know the following, your internal and external customer must also know:

What business are you in……specifically?

What is unique about your service/product?

What is your vision for the organisation?

What are your and the company’s values?

What is your organisations role in the community?

Kevin Kelly is an Internationally Acclaimed Motivational Speaker and Best Selling Author.