24 August 2009
By admin
Action 2
Rent-A-Crowd
Why not have your own Rent-a-crowd session to generate new ideas for your business? This involves inviting a small group from diverse backgrounds to come up with new ideas, potential improvements etc. You could create a panel of local business people who agree to brainstorm around all the participating company projects. Another option could be to invite a group of young people in for an idea generation session – you will be pleasantly surprised by the positive outcome.
The rules are simple: every idea and opinion is noted and honoured regardless of how ridiculous it may seem. This allows free flow and potential association.
Based on my own experience I have found that my most creative schemes came from some weird and wonderful suggestions from my advisors.
Remember creativity happens where different ideas meet.
Every child is an artist. The problem is how to remain an artist once he grows up. Pablo Picasso
Find out why so many have recruited him as a keynote speaker in Europe, Asia and the US.
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17 August 2009
By admin
In the modern company, the lines of demarcation between the various sections in any organisation are becoming blurred. Forward-thinking companies have long recognised that every member of staff is actually a sales person. But what if every member of staff was also part of the Creative Team?
As technologies converge, it is becoming increasingly challenging to develop a competitive advantage within the marketplace. Your creative team could be the catalyst for finding that unique advantage.
Be aware that you are not just looking for the ‘wow factor,” you are looking to identify even minor improvements. Over time these can turn into a revolution, as asserted by Katsuaki Watanabe, Toyota President.
There is no genius in our company. We just do whatever we believe is right, trying every day to improve every little bit and piece, but when 70 years of very small improvements accumulate, they become a revolution.
(Excerpt from Get Real – new ebook now available.)
Find out why so many have recruited him as a keynote speaker in Europe, Asia and the US.
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