"Your interactive and motivational style of speaking provoked lots of innovative and new thoughts in our audience and made our event a real great success,and unleashed the potential of our delegates, you were one of the most impressive speakers we have ever had in the past 5 years of our conferences" - Sepehr Tarvedian CEO, http://www.hamayeshfarazan.org, Iran

S is for sophisticated customer, a person who knows the difference between a genuine and artificial sales approach.

A is for Authentic and Attitude. If you approach every sales situation with the right attitude, where your focus is on providing the customer with real value; you are half way there.

L is for listening. Remember customers crave for attention, so active listening will help build rapport. Some of my greatest contracts as a motivational speaker, and marketeer in the past were secured by a 95% listening/ 5% talking approach.

E is for providing the customer with a real experience. When you are competing with thousands of aliens for a person’s attention, you will need more than raw facts to secure the deal. Like all good companies build experience into the brand.

Success will be down to the person learning from every interaction, and not repeating failed patterns of the past. Warning - don’t fall into the insanity loop where you continue to repeat the same pattern over and over again expecting a different result!