Kevin Kelly’s Blog

 ”There is no genius in our company. We just do whatever we believe is right, trying every day to improve every little bit and piece, but when 70 years of very small improvements accumulate, they become a revolution.”

Katsuaki Watanabe, Toyota President

Toyota is now the largest Car Maker in the world having overtaken GM.

Kaizen ( continuous improvement), and respect for people are the two pillars of their famous “Toyota Way.”)

If every employee’s brief was to contribute one idea a month regardless of how silly or insignificant it might appear to them, this action would revolutionise any business.

It suprises me than in todays ever competitive world, where idea generation is integral to a company’s success, that we are not making inroads into inculcating creativity into our corporate culture.

Every company I believe should have an ideas executive to harvest the creative energy of the employees.

New products should not be the sole domain of the R and D department, it should be everybody’s business.

Start harvesting today.