As technologies converge, what is your competitive advantage?
Did you know that you have a potential competitive advantage against which noone will be able to match?
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Every business is fundamentally about people - your customers, your employees and you. This book explores those three key areas and tells you how best to maximise the potential of each. more..
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“Experience is the brand.” C.K. Prahalad To stand out from the crowd and catch (and hold) your customer’s over-stimulated attention you have to attach a memorable experience to your product or service. Adidas stores provide running tracks where people can have a real experience of the shoes before buying them. Their 3000 sq ft signature [...]
“I had asthma from a very young age. I was often caught for breath and had to stay in bed because I did not have enough air to physically move. By the time I was in my early twenties I was on high doses of medication to control the asthma. In 1997, I graduated from [...]
Kevin Kelly is an Internationally Acclaimed Motivational Speaker and authority on leadership.
After graduating with a Commerce degree in 1987, he proceeded to break sales record in each of the companies his very worked for company.
