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Forget about the journey - NEW SCIENTIFIC research confirms what many ice cream lovers have always known - eating the frozen stuff makes you happy!
It lights up the brain’s pleasure zones, according to Unilever, owner of Walls ice cream, which conducted research at the Centre for Neuroimaging Sciences, Institute of Psychiatry, London.
Participants in the Unilever study had their brains scanned using functional magnetic resonance imaging - fMRI - a non-invasive technique which allowed researchers to see which areas of the brain were activated when participants ate vanilla Carte D’Or ice cream.
The results showed that eating the ice cream had an immediate effect on parts of the brain that previous research has shown are activated when someone is really enjoying themselves.
Posted by Kevin Kelly at
May 22, 2005 08:52 PM