Exceptionalise your service

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Oct 10th, 2009

Exceptionalise your service, that’s the call from Internationally Acclaimed Motivational Speaker and Best Selling Author Kevin Kelly.

Citing research from Columbia University which highlighted the fact that 88% of break through companies were the result of “exceptional execution of an ordinary idea” Kelly claimed it is now time for companies to exceptionalise their service.

“The facts are that in general, service levels have dipped in the past few years. Considering the current challenges in the marketplace, these standards are simply unacceptable,” Kelly said.

“Furthermore, we are operating in an attention deficit society, people are being inundated with different stimuli. One study by Yankleovich said the average city dweller is being hit with 3000 - 5000 messages a day. One studiy done by the University of California claim people are interrupted every three minutes five seconds. All in all it is very difficult to get your message across. To do so organisations need to think and do different – certainly one way is to exceptionalise their service,” he added.

So how does one do this?

“By breaking down your service into all the contact points with the customers, setting standards for each interaction and then actively working at exceeding these standards at all times. Companies need to create a compelling buying experience, this will start converting customers into friends. Remember customers leave, friends don’t. A new mindset is definitely required, how many organisations have thought of how they can get business for their customers for example. This is the new way of building real relationships with their clients.” added Kelly.

Kelly is due to launch his new book “Basics before Buzz – managing in challenging times” before Christmas. The book is a follow on to his best selling publications “How? When you don’t know how” and “Life- a trip towards Trust.” Over the past two decades, he has been recruited as a motivational keynote speaker for events in the Far and Middle East, Europe and The US. Next year he is keynoting at the prestigious Million Dollar Round Table where he will address over 5000 delegates in Korea. This event will be followed by trips to Hong Kong, China and the Middle East.

About Kevin Kelly:
Kevin Kelly is an Internationally Acclaimed Motivational Speaker and authority on entrepreneurship, leadership, sales, creativity and personal excellence. For more information http://www.kevinkellyunlimited.com/

Contact:

Kevin Kelly
Email: kevin@kevinkellyunlimited.com
Phone: +353-91-867969
Site: www.KevinKellyUnlimited.com
Authentic Leadership Blog: www.KevinKellyUnlimited.com/blog